Challenge Family and Rev3 have announced a partnership that redefines long distance triathlon in North America.
The two series are merging and, beginning in 2015, Rev3 races will be incorporated into the Challenge Family global triathlon series and branded as Challenge events. This combination will result in a stronger North American race series focused on delivering world-class quality events.
Charlie Patten, CEO of Rev3, said the partnership with Challenge Family was a natural fit, with the two organisations echoing each other’s core values.
“From day one, Rev3 has been about providing athletes with an opportunity to follow their passion in an inclusive environment,” he said. “We have always encouraged athletes to include their friends and families in their journey. The Challenge Family embodies all of what Rev3 has believed over the past six years and this new partnership allows us to only expand upon that. We are more excited then we have ever been and look forward to serving our customers as part of the Challenge Family.”
Challenge Family CEO, Zibi Szlufcik, echoed Patten’s comments, adding it was an honour to partner with such a highly respected organisation in the USA.
“This strategic partnership of two amazing brands is simply a natural fit. We share the same values and are working towards the same objectives with endless passion for a healthy sport of triathlon along with our team, our partners, communities and races,” he said. “We are extremely proud being able to change the face of triathlon, reflecting the real values of this wonderful sport and respecting the legacy of triathlon. Together, nothing less than a quality leadership is our focus, delivering excellent experiences for athletes.”
The partnership sees the addition of the following races to the Challenge Family USA race calendar in 2015 – Challenge Knoxville, Challenge Quassy, Challenge Williamsburg, Challenge Maine, Challenge Cedar Point, Challenge Pocono Mountains, Challenge Anderson, Challenge Venice and Challenge Ixtapa in Mexico. They will join the existing races of Challenge Atlantic City, Challenge New Albany and Challenge Rancho Cordova, along with Challenge Penticton and Challenge St Andrews in Canada.